$2.4M Pipeline BuiltB2B Consulting Firm
Management Consulting Practice
Pipeline Value
$350000→$2400000
Monthly Inbound Inquiries
3/mo→28/mo
Deal Close Rate
20%→34%
LinkedIn Audience
1200 followers→18500 followers
The Challenge
A boutique management consulting firm had world-class expertise but virtually no digital presence. They relied entirely on partner networks for new business, creating revenue concentration risk. Inbound inquiries averaged 2-3 per month with no predictable pipeline.
The Solution
We focused on building authority online. A thought leadership content strategy centered on the firm's own methodology. LinkedIn presence for the founding partners with a ghostwritten posting framework. A redesigned website with in-depth case studies, methodology pages, and a gated research report. A monthly newsletter and automated follow-up sequence nurtured leads through a 60-day sales cycle.
The Results
Pipeline value grew from $350,000 to $2.4 million. Monthly inbound inquiries increased from 3 to 28. Deal close rate improved from 20% to 34%. LinkedIn audience grew from 1,200 to 18,500 followers.
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