Paid Ads Services

Paid media that startswith the right channel.

For businesses launching or scaling ads.We pick channels, build converting campaigns, and track qualified lead cost.

Most paid ad spend disappears before it reaches sales

Ads work when channel choice, creative, tracking, and landing pages line up. Most teams jump into one platform with no way to measure what a sales-ready lead costs.

  • Budget follows the loudest recommendation instead of where buyers actually search or scroll.
  • Traffic lands on homepage sections never built to convert paid visitors.
  • Broken or shallow tracking means you optimize toward clicks and form fills, not booked calls.
  • Campaigns launch with no test plan, so weak ads run for months.

Paid ads with a clear line to ROAS

  • Channel picks based on buyer behavior, not platform hype or what worked for someone else's business.
  • Campaign and landing page builds designed to convert cold traffic from day one.
  • Tracking that connects ad clicks to CRM leads so cost per acquisition is real.
  • Structured tests on copy, audiences, and offers with clear scale and kill rules.

Why Most Ad Accounts Bleed Budget

How we work, and why it is different from a typical agency retainer.

Platform selection by hype

Budget lands on the channel that looked good in a pitch deck, not where your buyers actually convert.

Flat campaign structures

Brand, competitor, and high-intent terms mixed together. You cannot tell which searches are profitable.

Creative without a testing cadence

Ads launch once, run for months, fatigue, and nobody notices until CPL doubles.

Attribution theater

The ad dashboard shows great ROAS. Your CRM tells a different story. Both cannot be right.

Channel Strategy

Budget follows performance.Not habit.

4.1xROAS
Google45%
PMax25%
Meta20%
Other10%
Budget Allocation
Blended ROAS
4.1x

Google Search

scaling
4.2x

Google PMax

optimizing
4.2x

Meta Ads

scaling
4.2x

LinkedIn

testing
4.2x

Campaign Structure

We allocate budget based on channel performance, not convention.High-ROAS channels get more fuel. Underperformers get fixed or cut.

Search (High Intent)

Intent-segmented

Active

Shopping (Product)

Intent-segmented

Active

Retargeting

Intent-segmented

Active

Display (Awareness)

Intent-segmented

Active

Creative Testing

When the ad promise carries through to the thank-you page,more people book and fewer leads drop off.

Audience targeting

First-party data and lookalikes reach people already searching for what you sell.

94% audience match

Message match

Landing pages echo the ad headline so Quality Score and conversion rate both improve.

8.2 avg Quality Score

Attribution & Tracking

ROAS Dashboard

GA4 + GTM

Full conversion tracking

Week 1

CRM Sync

Offline conversion import

Live

The 5-phase ad system.

We don't launch and hope.Every campaign follows a proven optimization cycle that improves results over time.

  1. Phase 1

    Audit & Structure

    Full account review. Campaigns organized by business goal, margin, and intent.

    Complete account audit in week 1

  2. Phase 2

    Audience & Keyword Build

    High-intent keywords + precise audience segments + ad copy that speaks directly to need.

    Avg. 240 high-intent keywords per campaign

  3. Phase 3

    Landing Page Alignment

    Ad-matched landing pages. Quality Score optimization. Conversion tracking verified.

    8.2 avg. Quality Score

  4. Phase 4

    Launch & Bid Setup

    Smart bidding, audience signals, extensions, negative keywords. Right setup from day one.

    Campaigns live within 14 days

  5. Phase 5

    Optimize & Scale

    Weekly bid adjustments. Search term mining. A/B testing. Quarterly performance reviews.

    ROAS tracked and reported weekly

What you get with our paid ads program

Channel strategy through launch, tracking, and weekly optimization.

Scope of work
  • Paid Media Strategy and Channel Plan

    Platform selection, budget allocation, KPI targets, and competitive analysis before any spend.

  • Campaign Build and Launch

    Account setup, audience targeting, ad copy, and creative across your chosen platforms.

  • Conversion Tracking Implementation

    Pixels, tags, GA4 events, and CRM integration so every lead is attributed to its source.

  • Landing Page Development or Optimization

    Dedicated landing pages built for paid traffic with messaging that matches your ads.

  • Weekly Optimization and A/B Testing

    Bid adjustments, audience refinements, ad rotation, and budget pacing based on lead data.

  • Monthly Performance Review

    Spend, CPL, ROAS, and pipeline reporting with recommendations for the next month's budget.

Proof it works

Trust signals from real client work, not vanity metrics.

Case Study

Premium E-Commerce Brand

Multi-platform spend with misaligned landing pages and no unified tracking.

3.8× revenue after channel restructure and conversion tracking overhaul.

Read the full case study

Results we track

Paid media outcomes from recent client programs.

4.1x

avg. blended ROAS across channels

45%

CPL reduction · account restructure

+120%

conv. lift · landing page + ad alignment

Transparent Pricing

See what's included at each tier.

Fixed scope. No surprise fees on the invoice.

See Pricing

FAQ

What ad platforms do you manage?+

We manage Google Search, Shopping, Performance Max, Meta (Facebook and Instagram), LinkedIn Ads, and Microsoft Ads. We recommend the right channel mix based on where your buyers are and what your revenue model supports.

What budget do I need to get started?+

Management starts at $2,500/month, separate from your ad spend. The right ad spend depends on your industry, goals, and how quickly you want to scale. We give you a clear recommendation after reviewing your business on a strategy call.

How long until I see results?+

Paid media produces data within days. Meaningful optimization happens in 2–4 weeks. By month 2–3, most clients see ROAS improving significantly as we refine targeting, creative, and landing page alignment.

Do you require a long-term contract?+

No. We work month-to-month. We believe retention should be earned by results, not locked in by contract terms. Most clients stay long-term because the numbers keep improving, and that is their choice to make every month.

How do you report on ad performance?+

Weekly optimization notes covering key changes and their rationale, plus monthly dashboards with spend, ROAS, CPL, conversion rate, and revenue attribution. You always know exactly where your money is going and what it's returning.

Which paid ad platform should I start with?+

Depends on your audience. B2B services often start with Google Search. E-commerce often splits between Google Shopping and Meta. Local services do well with Google Search plus Meta retargeting. We recommend the mix on a strategy call.

How is paid ads different from PPC management?+

Paid ads is for launching or scaling with channel strategy and campaign execution. PPC management is for accounts spending $5,000+ per month across Google, Meta, LinkedIn, and Microsoft with unified optimization.

What is the minimum budget for paid ads?+

We recommend at least $3,000 per month combined between ad spend and management. Below that, there is rarely enough data to optimize well. Google-only programs can start lower through our Google Ads service.

Do you build landing pages for paid campaigns?+

Yes. Dedicated landing pages are included or available in most programs. Sending paid traffic to your homepage usually wastes 30 to 50% of budget on visitors who never convert.

Ready to Build a Revenue System?

No rehearsed pitch. No pressure to sign anything.Just a straightforward conversation about what real growth could look like for your business.

No long-term contracts. Month to month.