4X Monthly RevenuePremium E-Commerce Brand
Direct-to-Consumer Home Goods Brand
Average Order Value
$85→$238
Conversion Rate
1.8%→6.3%
Cart Abandonment
78%→52%
Monthly Revenue
$12000/mo→$45000/mo
The Challenge
A premium home goods brand had strong product quality but a generic website and a brand identity that failed to communicate its premium positioning. Conversion rate was 1.2%, AOV was $85, and cart abandonment was 78%.
The Solution
Complete visual and strategic repositioning. We redesigned the identity system and rebuilt the website with high-resolution product imagery, lifestyle photography, detailed product storytelling, and a simpler checkout flow that reduced steps from 5 to 2. The new brand identity made the premium positioning obvious from the first click.
The Results
Average order value climbed from $85 to $238. Conversion rate rose from 1.8% to 6.3%. Cart abandonment dropped from 78% to 52%. Monthly revenue grew from $12,000 to $45,000.
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