$47
avg. cost per lead · home services
3.8x
ROAS · e-commerce client
-38%
CPM drop after creative refresh
Meta Ads Management
Meta Ads that keepworking after launch week.
Prospecting and retargeting on Facebook and Instagram.Creative testing that fights fatigue before CPM climbs.
Results we track
Lead cost and ROAS front and center.
Why Meta ad accounts stall after the first good week
Meta rewards fresh creative and clean audience separation. Most businesses launch a handful of ads, see early results, then watch CPM climb while ROAS drops.
- Creative fatigue sets in because nobody is producing and testing new variations on a schedule.
- Prospecting and retargeting audiences overlap, which inflates costs and muddies attribution.
- Pixel and CAPI tracking miss conversions, so the algorithm optimizes toward the wrong events.
- Budget goes to broad targeting without lookalikes or interest stacks built from customer data.
Meta campaigns with structured creative testing
- Campaign structure that separates cold prospecting, warm engagement, and hot retargeting.
- Creative testing sprints with three to five new ad variations every two weeks.
- Conversions API and pixel setup that feeds accurate purchase and lead data back to Meta.
- Lookalike and custom audiences built from your CRM, site visitors, and past purchasers.
The Kinexus Creative Testing System
How we work, and why it is different from a typical agency retainer.
Biweekly creative sprints
Three to five new ad variations every two weeks. Fatigue kills accounts. We stay ahead of it.
Clean audience separation
Cold prospecting, warm engagers, and hot retargeting pools never overlap. Overlap is how CPM gets expensive for no reason.
CAPI-first attribution
Pixel plus Conversions API so iOS privacy changes do not leave you optimizing blind.
Funnel-stage budget rules
Prospecting and retargeting budgets shift based on blended ROAS, not gut feel.
Creative Testing Program
New ads every two weeks. Fatigue is predictable. We stay ahead of it.
Static & Video
UGC, carousel, short-form
3-5/2wk
Hook Testing
Headline splits with kill rules
2-wk
Audience Targeting
Clean prospecting and retargeting.
Lookalikes
CRM purchaser seeds
Interest Stacks
Layered with exclusions
Lead Gen Funnel
Ad promise matches landing.
Instagram
★
·
·
Sponsored
Shop Now
♥ 1.2k5.1x ROAS
Reach
847K
Audience targeting
First-party data and lookalikes reach people already searching for what you sell.
94% audience match
Message match
Landing pages echo the ad headline so Quality Score and conversion rate both improve.
8.2 avg Quality Score
Bid rules that protect margin
Automated rules cut wasted spend before it compounds.
32% less wasted spend
Scale with guardrails
Budget grows only when ROAS holds at your target.
4.5x avg ROAS
Retargeting Sequences
Stage-specific creative.
Site Visitors
7-day and 30-day pools
4.5x
Engagers
Video viewers and page engagers
3.2x
Cart Abandoners
Dynamic product ads
5.1x
Lead Form Starters
Reminder creative for partial submissions
6.8x
The 5-phase ad system.
We don't launch and hope.Every campaign follows a proven optimization cycle that improves results over time.
- Phase 1
Audit & Structure
Full account review. Campaigns organized by business goal, margin, and intent.
Complete account audit in week 1
- Phase 2
Audience & Keyword Build
High-intent keywords + precise audience segments + ad copy that speaks directly to need.
Avg. 240 high-intent keywords per campaign
- Phase 3
Landing Page Alignment
Ad-matched landing pages. Quality Score optimization. Conversion tracking verified.
8.2 avg. Quality Score
- Phase 4
Launch & Bid Setup
Smart bidding, audience signals, extensions, negative keywords. Right setup from day one.
Campaigns live within 14 days
- Phase 5
Optimize & Scale
Weekly bid adjustments. Search term mining. A/B testing. Quarterly performance reviews.
ROAS tracked and reported weekly
Meta Ads management deliverables
Full Facebook and Instagram management with creative at the center.
Scope of work
Account and Pixel Audit
Business Manager review, pixel health check, CAPI setup, and event mapping for accurate tracking.
Audience Strategy and Build
Custom audiences, lookalikes, interest stacks, and exclusion lists for clean prospecting and retargeting.
Campaign Structure and Launch
Prospecting, retargeting, and catalog campaigns with proper budget allocation and bid strategies.
Creative Testing Program
Ad copy, image, and video variations tested on a biweekly cadence with clear kill and scale rules.
Landing Page and Funnel Alignment
Coordination with your landing pages or ours so ad promise matches the page experience.
Performance Reporting
Weekly spend, CPM, CTR, CPL, ROAS, and creative performance breakdowns with next-step recommendations.
Proof it works
Trust signals from real client work, not vanity metrics.
Case Study
Premium E-Commerce Brand
Creative fatigue after launch week. CPM climbed while ROAS dropped.
3.8× revenue with structured creative testing and clean audience separation.
Read the full case studyTransparent Pricing
See what's included at each tier.
Fixed scope. No surprise fees on the invoice.
Common Questions
FAQ
What budget do I need to get started?+
Most clients invest $2,500 to $15,000 per month in management plus ad spend. We tailor scope to your goals and provide clear pricing after a strategy call.
How quickly will I see results?+
Paid media produces data within days and meaningful optimization within 2 to 4 weeks. ROAS typically improves significantly by month 2 or 3 as we refine targeting and creative.
Do you require long-term contracts?+
No. We work month to month because results should earn retention, not contract lock-in.
How do you report performance?+
Weekly optimization notes and monthly dashboards covering spend, ROAS, CPL, conversion rate, and revenue attribution where tracking allows.
Which ad platforms do you manage?+
Google Ads, Meta, LinkedIn, and Microsoft Ads. We recommend the mix based on where your buyers actually convert, not platform hype.
Do you set up conversion tracking?+
Yes. GA4, GTM, call tracking, and offline conversion import are standard in week one. We do not optimize blind.
Can you work with our in-house team?+
Yes. We collaborate with internal marketers, other agencies, and fractional leaders. We can lead the program or fill a specific channel gap.
What industries do you serve?+
Home services, healthcare, professional services, SaaS, e-commerce, and manufacturing. If your buyers search before they buy, we can usually help.
How much should I spend on Meta Ads?+
We recommend $3,000 to $15,000 per month in ad spend for most B2B and e-commerce accounts. Below $3,000, the algorithm lacks enough data to optimize effectively. Management fees start at $1,500 per month on top of ad spend.
Do you create ad creative for Meta campaigns?+
Yes. We write ad copy and coordinate image and video creative as part of the management program. If you need full video production, our video marketing service handles that separately.
How is Meta Ads management different from PPC management?+
PPC management covers Google, Meta, LinkedIn, and Microsoft as one cross-channel program. Meta Ads management is dedicated to Facebook and Instagram only, with deeper creative testing and audience work specific to the Meta platform.
How long until Meta Ads become profitable?+
Expect 2 to 4 weeks of creative testing before you find winning ad-audience combinations. Stable ROAS typically arrives between weeks 4 and 8 depending on your offer, creative volume, and monthly spend level.
Let's Talk
Ready to Build a Revenue System?
No rehearsed pitch. No pressure to sign anything.Just a straightforward conversation about what real growth could look like for your business.
No long-term contracts. Month to month.