327% Increase in Emergency CallsPlumbing Company
Family-Owned Plumbing Business
Emergency Calls
Booked Jobs
Organic Traffic
GBP Interactions
The Challenge
A family-owned plumbing company with 15 years of service history was generating 70% of their new business through Google Ads. Monthly ad spend had climbed to $6,800 with diminishing returns. Their Google Business Profile was unclaimed with only 4 reviews. The website was a basic template with confusing navigation and no mobile optimization. Emergency service calls — their highest-margin work — were being lost to competitors who dominated local search results for 'emergency plumber' and 'plumber near me' queries.
Before We Started
- Heavy dependence on paid ads
- Missed after-hours leads
- Low repeat customer rate
- Weak local keyword rankings
- Few online reviews
- Poor GBP optimization
- Confusing navigation structure
- Slow mobile load speed
- Weak trust signals
Growth Strategy
Dominate local search
GBP optimization with complete service menu, local citation cleanup, 60+ keyword SEO campaign
Top-3 local pack for 48 of 60 target keywords
Convert calls to jobs
Emergency service landing pages, click-to-call CTAs, integrated call tracking
Booked jobs increased from 18 to 67 per month
Build trust & authority
Review generation campaign, GBP weekly posts, service-area content
GBP interactions grew from 340 to 8,400 per month
The Solution
We rebuilt the website around emergency service with prominent click-to-call buttons, service-area pages for each neighborhood, and trust signals including license details and real-time availability. The GBP was fully optimized with a complete service menu, 50+ photos, and a weekly posting schedule. A review generation system targeting 10 new reviews per month was deployed with automated post-service follow-up. A local SEO campaign targeted 60+ high-intent keywords across emergency, repair, installation, and seasonal plumbing services. Call tracking and form analytics were integrated to tie every lead to a specific source.
The Results
Emergency service calls grew from 22 to 94 per month — a 327% increase. Booked jobs rose from 18 to 67 per month. Organic traffic increased from 200 to 1,020 monthly visits. GBP interactions went from 340 to 8,400 per month. Monthly ad spend was reduced from $6,800 to $2,400 as organic calls replaced paid leads. The business achieved top-3 local pack rankings for 48 of 60 target keywords.
Tech Stack
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