MRR
$15000/mo→$60000/mo
Trial Signups
80/mo→420/mo
Organic Traffic
1200 visits/mo→18500 visits/mo
Trial-to-Paid Rate
8%→22%
The Challenge
A seed-stage B2B analytics platform had a solid product but virtually no organic presence. Their website was a basic landing page with no lead generation infrastructure. Monthly recurring revenue had stagnated at $15K with growth relying entirely on founder-led sales.
The Solution
We ran three channels at once. Content marketing targeted decision-stage keywords. Paid search captured high-intent comparison terms. We rebuilt the funnel with a self-serve trial flow and automated email nurture sequences. The website was rebuilt around product-led growth with dedicated use-case pages and a resource center publishing weekly.
The Results
MRR grew from $15,000 to $60,000 per month. Trial signups increased from 80 to 420 per month. Organic traffic jumped from 1,200 to 18,500 monthly visits. Trial-to-paid rate improved from 8% to 22%.
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