Google Ads Pricing

Google Ads pricingwithout the guesswork.

Management fees are separate from ad spend. You always know what you pay us and what goes to Google.

Google Ads management vs. in-house

What you get when you hire a dedicated Google Ads team.

Entry level

Starter

Best for: Local businesses testing paid search

  • Search Campaign Architecture

    Core

  • Shopping & PMax

    Core

  • Quality Score Optimization

    Core

  • Negative Keyword Management

    Core

Starting investment

$2,500/mo mgmt

Recommended starting point

Growth

Best for: Brands scaling proven campaigns

  • Search Campaign Architecture

    Standard

  • Shopping & PMax

    Standard

  • Quality Score Optimization

    Standard

  • Negative Keyword Management

    Standard

Starting investment

$5,000/mo mgmt

Scale tier

Scale

Best for: High-spend accounts needing daily optimization

  • Search Campaign Architecture

    Advanced

  • Shopping & PMax

    Advanced

  • Quality Score Optimization

    Advanced

  • Negative Keyword Management

    Advanced

Starting investment

$8,000+/mo mgmt

Management fees are separate from ad spend. We provide a detailed proposal after your strategy call.

What's included

Full-funnel PPC management from audit through ongoing optimization.

Scope of work
  • Search Campaign Architecture

    Intent-segmented campaigns with tight keyword themes and ad group structure.

  • Shopping & PMax

    Product feed optimization and Performance Max for e-commerce and local inventory.

  • Quality Score Optimization

    Ad relevance, landing page experience, and expected CTR improvements.

  • Negative Keyword Management

    Continuous search term audits to eliminate wasted spend.

  • Conversion Tracking Setup

    Enhanced conversions, offline import, and call tracking integration.

  • Bid Strategy Management

    Smart bidding calibrated to your conversion data and margin targets.

FAQ

Is ad spend included in the management fee?+

No. You pay Google directly for clicks. Our fee covers strategy, setup, optimization, and reporting.

What minimum ad spend do you recommend?+

We generally recommend at least $3,000 per month in ad spend to gather enough data for smart optimization. Lower budgets can work for very targeted local campaigns.

How fast will I see results from Google Ads?+

You get traffic within days of launch. Meaningful ROAS improvement usually shows by weeks 3 to 6 as we refine keywords, bids, and landing pages.

Do you require a long-term contract?+

No. We work month to month. We do ask for at least 60 days on new campaigns because meaningful optimization data takes time to accumulate, but there is no locked-in contract.

What conversion tracking do you set up?+

Phone calls, form submissions, and purchase events at minimum. We configure Google Tag Manager and connect the data to your CRM if applicable. Knowing which keywords drive closed deals is what separates a profitable account from a money pit.

Can you take over an existing Google Ads account?+

Yes. Most of our engagements start with an account audit and restructure. We document what we change and why. If the account has historical data worth preserving, we keep it accessible while we build the new structure alongside it.

Do you manage Meta Ads as well?+

Yes. Many clients run Google and Meta together for full-funnel coverage. Google captures intent, Meta builds awareness and retargeting. We manage both on Growth and Scale plans.

How do you report on Google Ads performance?+

Weekly summaries covering spend, impressions, clicks, cost per lead, and ROAS. Monthly deep-dives with keyword-level data, search term analysis, and optimization notes for the coming month.

Need a Google Ads quote?

Share your market, services, and current spend.We will map a realistic budget and management tier.

No long-term contracts. Month to month.