Search, Shopping, and PMax built for qualified leads.We fix account structure and tracking that inflate cost per lead.
Google makes spending easy. Knowing what actually drives revenue is the hard part. Most accounts we audit have the same structural problems.
How we work, and why it is different from a typical agency retainer.
Brand, competitor, and high-intent searches each get their own campaign. No more one bucket for everything.
We pull the search terms report every week. Irrelevant queries get blocked before they eat another dollar.
When the ad and landing page say the same thing, Google charges you less per click and more people convert.
We bid toward leads your sales team actually closes, not form fills from people who were never going to buy.
We allocate budget based on channel performance, not convention.High-ROAS channels get more fuel. Underperformers get fixed or cut.
Intent-segmented campaign
Intent-segmented campaign
Intent-segmented campaign
Intent-segmented campaign
High-intent targets with weekly reviews.
Protect branded searches
4.2x
Buyer-intent queries
3.6x
Weekly irrelevant query blocking
-32%
Winning queries promoted, wasted spend cut each week
240+ reviewed
When the ad promise carries through to the thank-you page,more people book and fewer leads drop off.
First-party data and lookalikes reach people already searching for what you sell.
94% audience match
Landing pages echo the ad headline so Quality Score and conversion rate both improve.
8.2 avg Quality Score
Automated rules cut wasted spend before it compounds.
32% less wasted spend
Budget grows only when ROAS holds at your target.
4.5x avg ROAS
Real-time performance metrics across every channel.Every number is live and actionable.
We don't launch and hope.Every campaign follows a proven optimization cycle that improves results over time.
Full account review. Campaigns organized by business goal, margin, and intent.
Complete account audit in week 1
High-intent keywords + precise audience segments + ad copy that speaks directly to need.
Avg. 240 high-intent keywords per campaign
Ad-matched landing pages. Quality Score optimization. Conversion tracking verified.
8.2 avg. Quality Score
Smart bidding, audience signals, extensions, negative keywords. Right setup from day one.
Campaigns live within 14 days
Weekly bid adjustments. Search term mining. A/B testing. Quarterly performance reviews.
ROAS tracked and reported weekly
What you need to run Search, Shopping, and PMax profitably.
Full review of campaigns, ad groups, keywords, match types, and conversion actions with a rebuild plan.
High-intent keyword targets plus ongoing negative keyword lists to block irrelevant traffic.
Responsive search ads, callouts, sitelinks, and structured snippets tested on a regular cadence.
Feed optimization, asset groups, audience signals, and listing group structure for e-commerce accounts.
GA4, Google Tag Manager, enhanced conversions, and CRM integration for accurate lead tracking.
Bid adjustments, budget pacing, search term reviews, and monthly ROAS and CPL reporting.
Trust signals from real client work, not vanity metrics.
The last agency counted page views as conversions. Cost per lead kept climbing while the front desk stayed quiet.
New patient bookings up 340%. CPL down 45% in six months after we rebuilt tracking and campaign structure.
Read the full case studyHow we measure PPC success.
patients · Dental Practice, 6 mo
CPL reduction · paid campaigns
conv. lift · landing page alignment
Transparent Pricing
See what's included at each tier.
Fixed scope. No surprise fees on the invoice.
Most clients invest $2,500 to $15,000 per month in management plus ad spend. We tailor scope to your goals and provide clear pricing after a strategy call.
Paid media produces data within days and meaningful optimization within 2 to 4 weeks. ROAS typically improves significantly by month 2 or 3 as we refine targeting and creative.
No. We work month to month because results should earn retention, not contract lock-in.
Weekly optimization notes and monthly dashboards covering spend, ROAS, CPL, conversion rate, and revenue attribution where tracking allows.
Google Ads, Meta, LinkedIn, and Microsoft Ads. We recommend the mix based on where your buyers actually convert, not platform hype.
Yes. GA4, GTM, call tracking, and offline conversion import are standard in week one. We do not optimize blind.
Yes. We collaborate with internal marketers, other agencies, and fractional leaders. We can lead the program or fill a specific channel gap.
Home services, healthcare, professional services, SaaS, e-commerce, and manufacturing. If your buyers search before they buy, we can usually help.
Management fees start at $1,500 per month for accounts under $10,000 in ad spend. Larger accounts are priced at 12 to 15% of spend. Your ad budget is paid directly to Google. We recommend a minimum $3,000 monthly ad spend to gather enough data for optimization.
Yes. We build and optimize Performance Max with proper asset groups, audience signals, and feed data for e-commerce. We also monitor search term insights and brand traffic to prevent PMax from cannibalizing your Search campaigns.
Search campaigns often produce leads within the first week of launch. Stable, optimized CPL typically takes 30 to 45 days as we refine keywords, negatives, and bids. Shopping and PMax may need 2 to 3 weeks for the algorithm to stabilize.
Always. We work inside your account with full admin access. If you leave, you keep every campaign, keyword list, and conversion setup we built.
No rehearsed pitch. No pressure to sign anything.Just a straightforward conversation about what real growth could look like for your business.
No long-term contracts. Month to month.
