PPC Management

One team runningevery channel you pay for.

Google, Meta, LinkedIn, and Microsoft — managed together.Budget follows cost per qualified lead, not whoever pitched loudest.

Separate ad accounts usually compete with each other

Google and Meta often run in silos. Nobody compares cost per lead across channels, tracking breaks between platforms and your CRM, and budget stays stuck on whatever looked good in a slide deck.

  • Spend keeps flowing to underperforming platforms because no one owns the full picture.
  • Each platform counts conversions differently, so ROAS numbers do not match reality.
  • Creative and landing pages get rebuilt per channel with no shared testing plan.
  • Freelancers or internal owners manage one platform each, which slows decisions and duplicates work.

Paid media run like one program

  • Budget allocation tied to cost per qualified lead, not platform preference or politics.
  • Conversion tracking from click to CRM so you see true ROAS by channel and campaign.
  • Creative and landing page coordination so messaging stays consistent across search and social.
  • Weekly optimization across every account instead of monthly check-ins on one platform.

The Kinexus PPC Management System

How we work, and why it is different from a typical agency retainer.

Cross-channel discipline

Google, Meta, LinkedIn, and Microsoft run as one revenue program. One dashboard. One owner. No siloed freelancers arguing over whose platform wins.

Budget allocation by ROAS

Spend moves to channels that produce qualified leads at the lowest cost. Not to whichever platform had the best sales pitch.

Tracking before scaling

We validate conversion infrastructure before budget increases. Scaling blind is how accounts blow up.

Weekly optimization cadence

Bid adjustments, negatives, and creative tests happen on schedule. Not when someone remembers to log in.

Campaign Structure

We allocate budget based on channel performance, not convention.High-ROAS channels get more fuel. Underperformers get fixed or cut.

Search (High Intent)

Intent-segmented

Active

Shopping (Product)

Intent-segmented

Active

Retargeting

Intent-segmented

Active

Display (Awareness)

Intent-segmented

Active

Budget Strategy

Budget follows performance.Not habit.

Audience targeting

First-party data and lookalikes reach people already searching for what you sell.

94% audience match

Message match

Landing pages echo the ad headline so Quality Score and conversion rate both improve.

8.2 avg Quality Score

Bid rules that protect margin

Automated rules cut wasted spend before it compounds.

32% less wasted spend

Scale with guardrails

Budget grows only when ROAS holds at your target.

4.5x avg ROAS

Channel Mix

Real-time performance metrics across every channel.Every number is live and actionable.

Search
Shop
Display
Social
G
45%
M
20%
L
10%
M
25%
4.0x
Campaign Manager
Channels
4 Active

Google Search

scaling
4.2x

Google PMax

optimizing
4.2x

Meta Ads

scaling
4.2x

LinkedIn

testing
4.2x

ROAS Dashboard

Real-time performance metrics across every channel.Every number is live and actionable.

Google Search

scaling
4.2x

Google PMax

optimizing
4.2x

Meta Ads

scaling
4.2x

LinkedIn

testing
4.2x

The 5-phase ad system.

We don't launch and hope.Every campaign follows a proven optimization cycle that improves results over time.

  1. Phase 1

    Audit & Structure

    Full account review. Campaigns organized by business goal, margin, and intent.

    Complete account audit in week 1

  2. Phase 2

    Audience & Keyword Build

    High-intent keywords + precise audience segments + ad copy that speaks directly to need.

    Avg. 240 high-intent keywords per campaign

  3. Phase 3

    Landing Page Alignment

    Ad-matched landing pages. Quality Score optimization. Conversion tracking verified.

    8.2 avg. Quality Score

  4. Phase 4

    Launch & Bid Setup

    Smart bidding, audience signals, extensions, negative keywords. Right setup from day one.

    Campaigns live within 14 days

  5. Phase 5

    Optimize & Scale

    Weekly bid adjustments. Search term mining. A/B testing. Quarterly performance reviews.

    ROAS tracked and reported weekly

What you get with PPC management

Cross-channel strategy, launch, tracking, and optimization in one place.

Scope of work
  • Cross-Channel Strategy and Budget Plan

    Channel mix recommendations, monthly budget allocation, and KPI targets by platform.

  • Campaign Build and Launch

    Account structure, audience targeting, ad copy, and extensions across Google, Meta, LinkedIn, and Microsoft.

  • Conversion Tracking Setup

    GA4, platform pixels, CRM integration, and offline conversion import for accurate attribution.

  • Weekly Bid and Budget Optimization

    Ongoing bid adjustments, budget shifts, negative keyword management, and audience refinements.

  • Creative Testing Framework

    Ad copy and creative rotation with structured A/B tests and performance benchmarks.

  • Unified Performance Dashboard

    Cross-channel reporting on spend, CPL, ROAS, and pipeline value in one view.

Proof it works

Trust signals from real client work, not vanity metrics.

Case Study

Premium E-Commerce Brand

Multi-channel spend with no unified attribution. ROAS looked good on Meta, bad on Google.

3.8× revenue after account restructure and cross-channel budget reallocation.

Read the full case study

Results framework

How we measure PPC success.

+340%

patients · Dental Practice, 6 mo

45%

CPL reduction · paid campaigns

120%

conv. lift · landing page alignment

Transparent Pricing

See what's included at each tier.

Fixed scope. No surprise fees on the invoice.

See Pricing

FAQ

What budget do I need to get started?+

Most clients invest $2,500 to $15,000 per month in management plus ad spend. We tailor scope to your goals and provide clear pricing after a strategy call.

How quickly will I see results?+

Paid media produces data within days and meaningful optimization within 2 to 4 weeks. ROAS typically improves significantly by month 2 or 3 as we refine targeting and creative.

Do you require long-term contracts?+

No. We work month to month because results should earn retention, not contract lock-in.

How do you report performance?+

Weekly optimization notes and monthly dashboards covering spend, ROAS, CPL, conversion rate, and revenue attribution where tracking allows.

Which ad platforms do you manage?+

Google Ads, Meta, LinkedIn, and Microsoft Ads. We recommend the mix based on where your buyers actually convert, not platform hype.

Do you set up conversion tracking?+

Yes. GA4, GTM, call tracking, and offline conversion import are standard in week one. We do not optimize blind.

Can you work with our in-house team?+

Yes. We collaborate with internal marketers, other agencies, and fractional leaders. We can lead the program or fill a specific channel gap.

What industries do you serve?+

Home services, healthcare, professional services, SaaS, e-commerce, and manufacturing. If your buyers search before they buy, we can usually help.

What platforms do you manage under PPC management?+

Google Ads, Meta (Facebook and Instagram), LinkedIn Ads, and Microsoft Ads. We coordinate budgets and reporting across all four. If you only need one platform, our Google Ads or Meta Ads services may fit better.

How is PPC management priced?+

Typically 15% of monthly ad spend with a $2,500 minimum retainer, or a flat fee for accounts spending $50,000+ per month. Ad spend bills directly to the platforms on your accounts. You always own the accounts.

What ad spend level do you require?+

We work best when total spend across channels is $5,000 to $100,000+ per month. Below $5,000, a single-channel program is usually more efficient.

How is PPC management different from your paid ads service?+

Paid ads is the starting point for businesses exploring paid media. PPC management is the full multi-channel program: cross-platform strategy, unified tracking, and ongoing optimization across Google, Meta, LinkedIn, and Microsoft.

Ready to Build a Revenue System?

No rehearsed pitch. No pressure to sign anything.Just a straightforward conversation about what real growth could look like for your business.

No long-term contracts. Month to month.