A measured performance overhaul: image and code cleanup, caching, and server tuning that brings Core Web Vitals into the green. We benchmark before and after, so the improvement is a number you can see.
Speed is not a vanity metric. Visitors leave, conversions drop, and Google factors Core Web Vitals into where you rank.
Unoptimized images, render-blocking scripts, no caching, and a slow server that costs rankings and conversions.
Issue 01
Full-resolution images and every plugin's scripts load on every page. The homepage weighs more than it needs to by megabytes.
Issue 02
CSS and JavaScript block the first paint, so visitors stare at a blank screen while the browser works through the queue.
Issue 03
LCP, CLS, and INP fail on mobile. Google factors that into rankings, so you lose the click before the page even loads.
Issue 04
Someone installs a caching plugin and calls it done, with no before-and-after data to show anything actually improved.
Lab and field data analysis against Core Web Vitals, with a prioritized list of what is actually slow. Compression, next-gen formats, correct sizing, and lazy loading to cut the heaviest page weight first.
Lab and field data analysis against Core Web Vitals, with a prioritized list of what is actually slow.
Included
Compression, next-gen formats, correct sizing, and lazy loading to cut the heaviest page weight first.
Included
Render-blocking CSS and JavaScript deferred or removed, unused code eliminated, third-party scripts audited. Page and browser caching, a CDN, and compression configured for fast repeat loads and global delivery.
Render-blocking CSS and JavaScript deferred or removed, unused code eliminated, third-party scripts audited.
Included
Page and browser caching, a CDN, and compression configured for fast repeat loads and global delivery.
Included
Server response time, LCP, CLS, and INP addressed so the site passes on mobile and desktop. Documented Lighthouse and Core Web Vitals scores before and after, so the gain is measurable.
Server response time, LCP, CLS, and INP addressed so the site passes on mobile and desktop.
Included
Documented Lighthouse and Core Web Vitals scores before and after, so the gain is measurable.
Included
From audit to a site that passes Core Web Vitals.
Lab and field data captured, bottlenecks identified, and a prioritized fix plan with expected impact.
Week 1
Image optimization, caching, CDN, and compression implemented on the heaviest-impact items first.
Week 2
Render-blocking resources resolved, scripts cleaned up, and server response tuned.
Week 3
Core Web Vitals re-measured, results documented, and a plan to hold performance over time.
Week 4
Six areas of work. One measurably faster site.
Lab and field data analysis against Core Web Vitals, with a prioritized list of what is actually slow.
Compression, next-gen formats, correct sizing, and lazy loading to cut the heaviest page weight first.
Render-blocking CSS and JavaScript deferred or removed, unused code eliminated, third-party scripts audited.
Page and browser caching, a CDN, and compression configured for fast repeat loads and global delivery.
Server response time, LCP, CLS, and INP addressed so the site passes on mobile and desktop.
Documented Lighthouse and Core Web Vitals scores before and after, so the gain is measurable.
Trust signals from real client work, not vanity metrics.
The site scored in the 40s on mobile Lighthouse with a 6-second load, unoptimized hero images, and render-blocking scripts on every page.
Lighthouse hit 94 and median load time dropped 58% after image optimization, script cleanup, caching, and server tuning brought Core Web Vitals into the green.
Read the full case studyPerformance outcomes from recent optimization work.
performance · post-optimization
load time · median across pages
passing on mobile and desktop
A standalone audit with quick wins starts at $1,500. A full Core Web Vitals overhaul across images, code, caching, and server runs $3,500. Ongoing monitoring and tuning is $1,000 per month.
Core Web Vitals are a confirmed ranking factor, especially on mobile. Speed alone will not outrank a stronger page, but a slow site actively holds you back. Fixing it removes that drag and improves conversions on the traffic you already have.
WordPress and WooCommerce most often, along with Shopify, Webflow, and custom builds. The bottlenecks differ by platform, which is why we audit against your real data before recommending fixes.
A full overhaul typically runs three to four weeks: audit and baseline, asset and delivery work, code and server tuning, then re-measurement and reporting. An audit-only engagement is faster.
No deck. No rehearsed presentation. Bring your actual situation: what's not working, what you've already tried, what you're hoping to fix. We'll have an honest conversation about whether we can help.
No long-term contracts. Month to month.
