An experienced marketing leader embedded in your business part-time: owning the strategy, the budget, the vendors, and the numbers. You get executive-level direction and accountability without the cost of a full-time CMO you're not ready for.
Junior managers get stretched thin, founders run marketing on the side, and no one owns the plan or holds the vendors accountable.
Junior managers stretched thin, founders running marketing on the side, and no one owning the plan.
Issue 01
Without a leader, marketing becomes a to-do list of tactics with no plan tying spend to revenue.
Issue 02
Agencies and freelancers run unchecked because nobody senior is holding them to outcomes.
Issue 03
With no owner, spend follows habit and opinion instead of the numbers that actually perform.
Issue 04
A $250K executive is out of reach, so the seat stays empty and the business plateaus.
A documented strategy and quarterly plan tied to revenue goals and unit economics. Allocation and reallocation of spend based on performance, with clear ROI tracking.
A documented strategy and quarterly plan tied to revenue goals and unit economics.
Allocation and reallocation of spend based on performance, with clear ROI tracking.
Direction and accountability for your internal team, agencies, and freelancers. Senior review of every channel so the mix stays aligned to the plan.
Direction and accountability for your internal team, agencies, and freelancers.
Senior review of every channel so the mix stays aligned to the plan.
Regular reporting to founders or the board on pipeline, cost per lead, and return. Help building the right team and processes as marketing scales past the fractional stage.
Regular reporting to founders or the board on pipeline, cost per lead, and return.
Help building the right team and processes as marketing scales past the fractional stage.
From onboarding to steady marketing leadership.
Deep dive into your business, numbers, and team, plus a first-90-days priority plan.
Month 1
Strategy set, KPIs defined, vendors aligned, and the team pointed at the right work.
Month 2
Weekly leadership, team management, and reporting against the plan, adjusted as data comes in.
Ongoing
Strategy and budget refreshed each quarter with a review of what worked and what changes.
Quarterly
Senior leadership embedded in your business, accountable for the numbers.
A documented strategy and quarterly plan tied to revenue goals and unit economics.
Allocation and reallocation of spend based on performance, with clear ROI tracking.
Direction and accountability for your internal team, agencies, and freelancers.
Senior review of every channel so the mix stays aligned to the plan.
Regular reporting to founders or the board on pipeline, cost per lead, and return.
Help building the right team and processes as marketing scales past the fractional stage.
Trust signals from real client work, not vanity metrics.
$18,000 a month was split across an SEO freelancer, Meta ads, and a writer with no shared strategy, no attribution, and no one accountable for the whole.
Embedded marketing leadership reallocated budget, cut underperformers, and drove a 45% lower blended CPL against a single quarterly plan.
Read the full case studyThe outcomes an embedded CMO is built to drive.
of a full-time CMO salary
strategy, team, and budget
to revenue, not activity
Engagements start at $2,500 per month for a Starter scope with strategy and oversight, $5,000 for a more hands-on Growth engagement, and $10,000 or more at Scale. It's a fraction of a full-time CMO's $200K-plus total cost.
It scales with the engagement, typically a set number of days or hours each month plus availability for key decisions. The point is senior direction and accountability, not a warm seat, so time is focused on the highest-leverage work.
We lead the team and vendors you already have. Most clients keep their people and agencies; we give them a strategy, hold them accountable, and fill the leadership gap that was slowing everything down.
Engagements run month to month around a defined quarterly plan. Many clients use a fractional CMO to bridge growth until a full-time hire makes sense, and we help scope and hire that role when the time comes.
No deck. No rehearsed presentation. Bring your actual situation: what's not working, what you've already tried, what you're hoping to fix. We'll have an honest conversation about whether we can help.
No long-term contracts. Month to month.
