Microsoft Advertising reaches an audience that skews older, higher-income, and often overlooked. We build and manage it as its own channel, not a copy-paste of your Google account, with targeting and tracking tuned to the network.
Most businesses either ignore the channel or import Google campaigns untouched, leaving cheaper, qualified clicks on the table.
Imported campaigns, ignored settings, and a cheaper audience nobody bothers to reach.
Issue 01
Campaigns get copied over untouched, so bids and structure built for Google's auction underperform on Bing.
Issue 02
Lower competition means lower CPCs, but only if someone actually manages the account instead of letting it idle.
Issue 03
Only Microsoft lets you target by company, industry, and job function, and almost no one turns it on.
Issue 04
Without its own conversion tracking, Microsoft spend looks invisible next to Google and gets cut by default.
Campaigns, ad groups, and settings built for the Microsoft auction, or a full rebuild of an imported account. Search terms and audiences mapped to buyer intent, with negative keyword lists to protect budget.
Campaigns, ad groups, and settings built for the Microsoft auction, or a full rebuild of an imported account.
Search terms and audiences mapped to buyer intent, with negative keyword lists to protect budget.
Targeting layers by company, industry, and job function to reach the right decision-makers. Headlines, descriptions, and extensions written and split-tested for the Microsoft audience.
Targeting layers by company, industry, and job function to reach the right decision-makers.
Headlines, descriptions, and extensions written and split-tested for the Microsoft audience.
UET tags, call tracking, and goal setup so leads and sales are attributed to the right campaigns. Bid, budget, and creative adjustments each month with reporting tied to leads, not just clicks.
UET tags, call tracking, and goal setup so leads and sales are attributed to the right campaigns.
Bid, budget, and creative adjustments each month with reporting tied to leads, not just clicks.
From account setup to a channel that earns its budget.
Account build or import review, UET tag verification, and campaign architecture mapped to your goals.
Week 1
Campaigns, keywords, and audiences live with tracking confirmed before spend ramps up.
Week 2
Search term mining, bid adjustments, and audience refinement tied to cost per qualified lead.
Month 1
Winning campaigns expanded, LinkedIn targeting layered in, and budget balanced against Google performance.
Month 2+
A channel run on its own merits, with reporting you can act on.
Campaigns, ad groups, and settings built for the Microsoft auction, or a full rebuild of an imported account.
Search terms and audiences mapped to buyer intent, with negative keyword lists to protect budget.
Targeting layers by company, industry, and job function to reach the right decision-makers.
Headlines, descriptions, and extensions written and split-tested for the Microsoft audience.
UET tags, call tracking, and goal setup so leads and sales are attributed to the right campaigns.
Bid, budget, and creative adjustments each month with reporting tied to leads, not just clicks.
Trust signals from real client work, not vanity metrics.
Paid budget went entirely to Google Search, where CPCs kept climbing and the account had no room left to scale profitably.
Adding a managed Microsoft Ads program captured qualified calls at a 28% lower cost per lead, expanding reach without raising the blended CPL.
Read the full case studyWhat a dedicated Microsoft Ads program is built to deliver.
lower CPC vs. comparable Google campaigns
via LinkedIn profile targeting
CPL reported against Google spend
Management starts at $400 per month for a Starter account, $800 for Growth, and $1,800 or more for larger, multi-campaign accounts. Ad spend is paid to Microsoft separately and billed at cost.
Often, yes. CPCs are usually lower, competition is thinner, and the audience skews older and higher-income. It rarely replaces Google, but it adds qualified volume at a lower cost per lead once it is managed properly.
We import them as a starting point, then rebuild structure, bids, and targeting for the Microsoft auction. A straight import almost always underperforms because the auction and audience behave differently.
Most accounts are set up, tracked, and live within one to two weeks. Rebuilding a messy imported account can take a little longer, but tracking and structure come first so you never spend blind.
No deck. No rehearsed presentation. Bring your actual situation: what's not working, what you've already tried, what you're hoping to fix. We'll have an honest conversation about whether we can help.
No long-term contracts. Month to month.
