Bing Search and Microsoft audience campaigns at fixed monthly scope. Lower CPCs and LinkedIn-based targeting built into every tier.
Microsoft Ads management starts at $500 per month for single-market Bing Search campaigns with up to $3,000 in ad spend and scales to $2,500+ for full Microsoft network programs with LinkedIn audience targeting and advanced attribution. Every plan covers campaign strategy, keyword research, ad copy, bid management, and conversion tracking. Ad spend bills directly to Microsoft and is separate from management fees. Most accounts see a 20 to 35% lower CPC compared to Google. We work month to month.
Month to month
No long-term lock-in
8–10 clients
Focused roster, not a factory
Fixed scope
Quoted before you sign
What changes when Microsoft Ads gets real management instead of an import.
$400/mo
Best for: Single-market Search management for advertisers with up to $4K monthly ad spend.
Account Setup & Import Review
Core
Campaign Architecture
Core
LinkedIn Profile Targeting
Core
Negative Keyword Management
Core
$800/mo
Best for: Search plus Shopping and Audience campaigns with LinkedIn targeting and $4K–$15K ad spend.
Account Setup & Import Review
Standard
Campaign Architecture
Standard
LinkedIn Profile Targeting
Standard
Negative Keyword Management
Standard
$1,800+/mo
Best for: Full Microsoft Ads program with multi-market targeting, advanced attribution, and $15K+ ad spend.
Account Setup & Import Review
Advanced
Campaign Architecture
Advanced
LinkedIn Profile Targeting
Advanced
Negative Keyword Management
Advanced
Management fees are separate from ad spend, which bills directly to Microsoft. Often runs alongside Google Ads for wider reach.
No hidden fees
Everything is scoped before you sign. No surprise line items.
No long-term contracts
Month to month. Our results earn your renewal, not a locked clause.
Fixed scope at each tier
You always know what's included before we start.
A dedicated Microsoft Ads program, not a copy-paste of your Google campaigns.
Clean account build or a full audit of an imported Google account, restructured for how Microsoft's auction actually behaves.
Search, Shopping, and Audience campaigns segmented by intent, with keyword themes tuned to Bing search behavior.
Company, industry, and job-function targeting that only exists on Microsoft Ads, ideal for B2B and high-consideration offers.
Weekly search term review and negative lists so your budget stays on queries that convert.
UET tag, conversion goals, and CRM connection so every lead ties back to a campaign and a dollar figure.
Bid, budget, and creative adjustments each week with reporting that compares performance to your Google spend.
Most engagements include onboarding and strategy in month one. We quote it upfront. No surprise charges on the first invoice.
No. Month to month. Results should earn your business, not a contract clause.
Management fees are separate from ad spend, which bills directly to Microsoft. Often runs alongside Google Ads for wider reach.
Yes. Many clients start on Starter and move up once momentum builds. We plan the upgrade path so you are not rebuilding from scratch.
Management starts at $400 per month for a Starter account, $800 for Growth, and $1,800 or more for larger, multi-campaign accounts. Ad spend is paid to Microsoft separately and billed at cost.
Often, yes. CPCs are usually lower, competition is thinner, and the audience skews older and higher-income. It rarely replaces Google, but it adds qualified volume at a lower cost per lead once it is managed properly.
We import them as a starting point, then rebuild structure, bids, and targeting for the Microsoft auction. A straight import almost always underperforms because the auction and audience behave differently.
Most accounts are set up, tracked, and live within one to two weeks. Rebuilding a messy imported account can take a little longer, but tracking and structure come first so you never spend blind.
Tell us your market, goals, and monthly ad budget. We will recommend the right tier and targeting mix.
No long-term contracts. Month to month.
