A structured review of your tracking, channels, funnel, and spend, backed by your own data. You get a clear picture of what works, what's wasted, and what to fix first, in an order tied to revenue rather than opinion.
When the numbers can't be trusted, every decision after them is a guess, and budget keeps flowing to channels no one has actually checked.
Broken tracking, hidden funnel leaks, and budget defended by assumption instead of data.
Issue 01
When tracking is broken, every decision after it is a guess dressed up as a data point.
Issue 02
Traffic is fine, spend is fine, but leads drop somewhere nobody is looking, so nobody fixes it.
Issue 03
Spend keeps flowing to channels because it always has, not because anyone proved they still work.
Issue 04
Teams add more spend or another channel to cover a problem instead of finding what's actually broken.
A full check of GA4, conversion tracking, and call tracking to confirm the data can be trusted. Paid, organic, email, and social reviewed on cost per qualified lead and return, not clicks.
A full check of GA4, conversion tracking, and call tracking to confirm the data can be trusted.
Included
Paid, organic, email, and social reviewed on cost per qualified lead and return, not clicks.
Included
Drop-off mapped from first touch to closed deal, with the biggest leaks identified. Where the money goes, what it returns, and where it is being wasted.
Drop-off mapped from first touch to closed deal, with the biggest leaks identified.
Included
Where the money goes, what it returns, and where it is being wasted.
Included
How your visibility and positioning compare to the competitors you actually lose to. A ranked roadmap of fixes and opportunities, ordered by impact on revenue.
How your visibility and positioning compare to the competitors you actually lose to.
Included
A ranked roadmap of fixes and opportunities, ordered by impact on revenue.
Included
From access to a plan you can act on.
We gather access to your analytics, ad accounts, and tools, then pull the baseline data.
Week 1
Deep review across channels, tracking, and conversion, with findings scored by impact.
Week 2
Prioritized findings delivered in a working session, with a clear 90-day action plan.
Week 3
Your team runs the plan, or we scope the work and take it on directly.
After
A documented, prioritized read on your marketing, backed by your own numbers.
A full check of GA4, conversion tracking, and call tracking to confirm the data can be trusted.
Paid, organic, email, and social reviewed on cost per qualified lead and return, not clicks.
Drop-off mapped from first touch to closed deal, with the biggest leaks identified.
Where the money goes, what it returns, and where it is being wasted.
How your visibility and positioning compare to the competitors you actually lose to.
A ranked roadmap of fixes and opportunities, ordered by impact on revenue.
Trust signals from real client work, not vanity metrics.
Marketing reported 180 monthly leads while the CRM showed only 38 qualified, because page views were counted as conversions and calls went untracked.
An audit surfaced the tracking gaps and wasted spend, and fixing them cut 40% of wasted budget by tying every lead to its real source.
Read the full case studyThe clarity a structured review is built to create.
findings by impact and effort
you can act on immediately
toward ongoing work
A focused single-area audit starts at $500. A full audit across analytics, channels, and funnel is $1,000. A deep multi-channel audit with competitor analysis and a detailed roadmap is $2,500.
A documented audit with findings, evidence from your own data, and a prioritized action plan. We walk you through it live so you leave knowing exactly what to fix first and why.
No. The audit stands on its own and the plan is yours to keep. Your team can run with it, or we can execute it for you. There is no obligation either way.
A focused audit is usually done in about a week. A full or multi-channel audit runs two to three weeks depending on the number of channels and how clean the tracking is when we start.
No deck. No rehearsed presentation. Bring your actual situation: what's not working, what you've already tried, what you're hoping to fix. We'll have an honest conversation about whether we can help.
No long-term contracts. Month to month.
