In-stream, in-feed, and Shorts campaigns built around a skip-proof hook and a clear next step. Targeting drawn from your customer data and tracking that ties views to booked calls, not just watch time.
Video feels like brand work, so it gets measured like brand work. That is how spend disappears into watch time nobody can tie to revenue.
Repurposed TV spots, no skip-proof hook, and view counts that never connect to a booked call.
Issue 01
The ad opens with a logo and a slow build. By the time the pitch arrives, the viewer already hit skip.
Issue 02
Cold prospects, warm visitors, and past customers all see the same video. None of them get the right message.
Issue 03
Broad audiences and content exclusions left at default burn budget on views that were never going to convert.
Issue 04
The dashboard celebrates impressions and watch time while the CRM shows nothing tied back to the spend.
In-stream, in-feed, and Shorts campaigns structured by funnel stage and buying intent, not one catch-all setup. Custom segments from customer lists, search intent, competitor viewers, and website retargeting pools.
In-stream, in-feed, and Shorts campaigns structured by funnel stage and buying intent, not one catch-all setup.
Custom segments from customer lists, search intent, competitor viewers, and website retargeting pools.
Scripts and edits built around the first five seconds, with multiple hooks tested against the skip button. Post-click pages matched to the ad promise so the traffic you pay for has somewhere to convert.
Scripts and edits built around the first five seconds, with multiple hooks tested against the skip button.
Post-click pages matched to the ad promise so the traffic you pay for has somewhere to convert.
GA4, enhanced conversions, and view-through attribution so video spend maps to leads and revenue. Bid, audience, and creative adjustments each week with reporting on view rate, CPA, and conversions.
GA4, enhanced conversions, and view-through attribution so video spend maps to leads and revenue.
Bid, audience, and creative adjustments each week with reporting on view rate, CPA, and conversions.
From account setup to a video program that converts.
Account audit, audience research, tracking validation, and campaign architecture built around your goals.
Week 1–2
Hook and creative direction, landing page alignment, and first campaigns live with tracking verified.
Week 3–4
Audience and placement pruning, hook testing, and bid adjustments tied to cost per qualified action.
Month 2
Winning audiences and creative scaled, new placements tested, and spend expanded as CPA holds.
Month 3+
Six deliverables. One measurable video advertising system.
In-stream, in-feed, and Shorts campaigns structured by funnel stage and buying intent, not one catch-all setup.
Custom segments from customer lists, search intent, competitor viewers, and website retargeting pools.
Scripts and edits built around the first five seconds, with multiple hooks tested against the skip button.
Post-click pages matched to the ad promise so the traffic you pay for has somewhere to convert.
GA4, enhanced conversions, and view-through attribution so video spend maps to leads and revenue.
Bid, audience, and creative adjustments each week with reporting on view rate, CPA, and conversions.
Trust signals from real client work, not vanity metrics.
A single explainer ran as a YouTube in-stream campaign to a broad audience with no retargeting layer and no view-through tracking, so spend looked wasted on paper.
CPA dropped 31% after intent-based audiences, hook testing, and a retargeting layer tied view-through conversions back to demo bookings.
Read the full case studyVideo advertising outcomes from recent programs.
avg. view rate · optimized in-stream
CPA vs. first-month benchmark
return on ad spend · retargeting layer
Management runs $2,000 to $6,000 per month based on campaign volume and channel mix, separate from your ad spend. We set a fixed scope and price after a strategy call.
Not necessarily. We can work with existing footage and re-edit it for performance, or coordinate production through our video marketing service. What matters most is the hook and the offer, not a big budget shoot.
We track view-through and click conversions in GA4 with enhanced conversions, then tie them back to leads and revenue in your CRM. You see cost per qualified action, not just views.
YouTube reaches buyers earlier, while they are learning and comparing, rather than at the moment of a search. We often run it alongside Search so video builds demand and Search captures it. Both live under our PPC and paid media coordination.
No deck. No rehearsed presentation. Bring your actual situation: what's not working, what you've already tried, what you're hoping to fix. We'll have an honest conversation about whether we can help.
No long-term contracts. Month to month.
